Discovery
Before any design, we talk about your coaching business and who your ideal clients are.
Then we build an ICP/persona and map out what your site needs to do for you.
No templates.
Web design for coaches who need clients booking calls, not a site that does nothing
For coaches who need more clients booking calls and buying programs,
not a site that does nothing for your business.
- 0+
coaching business served
- $0M+
in client revenue
Recent projects for business coaches and consultants
<i class="fa-solid fa-mouse"></i> Hover to scrollStrategy
Branding
Design
David Leavitt
Business Coach
Decades of expertise but no digital presence to back it up.
David felt insecure pitching premium packages without a site that reflected his authority.
We built from scratch: clean layout that establishes credibility immediately, copy that positions him as the advisor executives have been searching for, strategic CTAs that guide high-ticket prospects toward booking.
We built from scratch: clean layout that establishes credibility immediately, copy that positions him as the advisor executives have been searching for, strategic CTAs that guide high-ticket prospects toward booking.
+47%
qualified leads in first 60 days
2.3x
2.3x more discovery calls booked monthly
Branding
Design
Strategy
Jackie Vick
Pinnacle Business Coach
Stuck with a generic template that made her invisible among other Pinnacle coaches.
Jackie was starting her coaching business but looked exactly like everyone else using Pinnacle’s cookie-cutter site.
We created a custom presence that showcases her unique approach: brand-aligned design, positioning copy that differentiates her immediately, trust-building elements that convert visitors into clients.
We created a custom presence that showcases her unique approach: brand-aligned design, positioning copy that differentiates her immediately, trust-building elements that convert visitors into clients.
+52%
consultation bookings in first 90 days
3.1x
social proof engagement with strategic testimonials
<i class="fa-solid fa-mouse"></i> Hover to scroll
<i class="fa-solid fa-mouse"></i> Hover to scrollStrategy
Design
Branding
Dan Krouse
Supply Chain Consultant
Launching a consulting business without the credibility tool that matters most.
Dan had the expertise but needed a site to establish authority from day one.
We built his digital foundation: professional layout that signals “expert, not beginner”, service pages structured around client outcomes, SEO optimization for his niche.
We built his digital foundation: professional layout that signals “expert, not beginner”, service pages structured around client outcomes, SEO optimization for his niche.
+43%
inbound inquiries in first 60 days
2.6x
faster sales cycle with clear positioning
Strategy
Design
Tim Young
Pinnacle Law Firm Coach
Another Pinnacle template holding back a serious coach.
Tim needed to break free from the generic Pinnacle look to attract law firm owners ready to invest.
We designed a custom site that reflects his premium positioning: sophisticated branding, copy that speaks directly to law firm pain points, seamless booking flow. Now he’s not just another coach, he’s the authority in his space.
We designed a custom site that reflects his premium positioning: sophisticated branding, copy that speaks directly to law firm pain points, seamless booking flow. Now he’s not just another coach, he’s the authority in his space.
+39%
qualified lead flow post-launch
2.4x
conversion rate on discovery call bookings
<i class="fa-solid fa-mouse"></i> Hover to scrollOur process
How the project works
Build
With the ICP defined, we handle site structure, copy, design, and tech (speed, mobile, tracking).
When you drive traffic (ads, referrals, Google) the site is ready to convert it.
Launch + Optimization
We launch when you approve everything. No surprises.
For 60 days, we track behavior (heatmaps, recordings, metrics) and make two rounds of improvements.
What coaches say
“Working with Lucas on my website was a really great experience.
His insights and suggestions helped turn my vision into a website that truly reflects who I am and what I do.
I’m so grateful for his partnership and highly recommend him to anyone looking to bring clarity and impact to their online presence.”
JV Growth Partners
“Working with Lucas completely shifted how I see the value of a website.
Lucas not only built a digital presence that better reflects my credibility, but also helped me uncover and communicate key success metrics I had overlooked.
I walked away with far more confidence in my positioning.ä
CxO Advisory
“Everyone who sees my site tells me how professional it looks.
People treat me like I’m this massive firm, not someone who just started.
Lucas made me look way bigger than I actually am, and that’s opened doors I didn’t think I’d have access to this early.”
Supplychainalytics
The problem
Your local business Is losing customers online (right now)
When someone searches for your service, they’re deciding their next move. If you’re not there, your competitor is.
*Sources: SOCi.ai citing Think with Google (2019), SOCi.ai Local SEO Statistics 2024, SQ Magazine, Google Usage Statistics 2025, BrightLocal Local Consumer Review Survey 2024
You’re invisible when customers search
87% of consumers use Google to evaluate and find local businesses. When they search for your service, they’re actively looking to make a purchase or book an appointment, not casually browsing.
Your website doesn’t convert visitors into customers
28% of local searches result in a purchase, but only if your website works. If it doesn’t, you’re throwing away high-intent customers who are ready to buy.
Your website doesn’t work on mobile
Mobile bounce rates are 27% higher than desktop. You don’t get a second chance. Mobile users decide in seconds whether you’re worth the call.
How we fix this
Design + Marketing + UX integrated
Strategy, design, and copy working as one system.
Marketing that converts
Visitors who land on your site know exactly what you do and why they should choose you. No confusion. No hesitation.
Strategic design
Your website communicates trust and authority in seconds. Visitors don’t question whether you’re professional, they already know.
UX that guides
Visitors follow the path you intend. They don’t get lost. They don’t bounce. They take action.
Why this works
Design attracts. Copy convinces. UX converts. When they work together, your website doesn’t just look good, it makes you money.
Pricing
One-time payment
Most agencies charge $5K-15K for this.
$2,997
Payment: 100% due after you approve the final version, before delivery.
Note: Domain and hosting not included. We offer hosting for $250/year if needed.
Discovery & Strategy
ICP/persona based on your coaching business
Customer research and site strategy map
Design & Branding
Custom website design
Basic logo + visual identity (color palette, typography, image style) - if you don’t have one
Development & Technical
Mobile-first, fast-loading website with on-page SEO baked in
Contact forms + calendar, CRM integration, and full tracking (analytics, heatmaps, session recordings)
Copy & Content
all website copy written by us, based on data and your coaching method
Launch & Support
2 rounds of revisions before launch + optional training walkthrough
60 days post-launch optimization (2 data-driven improvement rounds) + you own everything (no long contracts)
Frequently asked questions
That’s what the call is for. We look at your coaching model, show you what’s missing, and what would make a difference now. No commitment.
If you already have traffic (ads, Google, referrals), usually 2–4 weeks after launch. If you don’t have traffic, the site will be ready, but you’ll need marketing.
On the call, I’ll review what you have and tell you if it makes more sense to improve it or start over. No pushing the more expensive option.
I deliver the site technically solid: fast, organized, mobile-optimized, with titles and descriptions. Ongoing content (blog, lead magnets) and link building are on you or with an SEO specialist.
Depends on your program pricing. If you charge $2K+ per client and the site brings you 2 extra clients, you’re already profitable. We’ll do that math together on the call.
Yes. You’ll get a simple walkthrough to update the basics without code. During the 60 days, if you have questions, reach out and I’ll help.
Yes, but that’s a separate project. This is just the site. If you want, on the call we can talk about funnels, email sequences, and ads as a separate engagement.
The site is yours. You can manage it, hire someone else, or continue with me on maintenance/optimization if it makes sense.
Book a call
Your ideal clients are looking for a coach like you right now
The question isn't whether they're looking. The question isn't whether they're looking. It's whether they'll find you or another coach who shows up better online.
If you want to understand what your site needs to do, no commitment, just pick a time.
No pressure, no commitment
15 minutes, straight to the point
Honest feedback about what makes sense for your coaching business right now
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