Funnel and brand rebuilt for a B2B sales training company
A complete redesign of the launch funnel, website and brand, with the CRM becoming the backbone of two live courses.
Industry: B2B sales training and education
What it meant in reach and in actual sign-ups
After the full redesign of the funnel, website and brand, the number of people watching and signing up multiplied, without changing the offer itself.
*A B2B sales training company with its own methodology
A prospecting and sales method taught in two live courses for fractional sales and prospecting professionals. A business built on the founder's authority, which needed a funnel and a brand to match.
What changed
Before
- A generic launch funnel
- A brand and website that didn't convey the methodology's authority
- A CRM with no real automation behind the courses
After
- 7x more webinar sales and 4x more registrations
- Brand and website rebuilt from scratch
- A CRM running as the living infrastructure of both courses
The method behind the results
Deep dive into the methodology
Understanding the sales and prospecting method inside out, to know what needed to become automation.
Brand and website redesign
A new visual identity and website that conveyed the authority behind the method.
Launch funnel
A complete rebuild of the funnel, from first contact to course sign-up.
CRM as infrastructure
The methodology translated into CRM automations, supporting both live courses.
Growing as partners
Ongoing support that went from freelancer to business partner in less than a year.
A strong methodology, a funnel that can't keep up
Plenty of training businesses have an excellent method, but a funnel and a brand that don't convince anyone before the first class.
- A generic funnel that doesn't reflect the methodology
- A brand that doesn't convey authority
- A CRM that can't support a live course
If the method is good but the sign-ups aren't there, the problem usually isn't the content.
