Paid ads for a company in the wear-resistant coatings industry
Ad management for a high-ticket B2B company with a long sales cycle, which started showing up ahead of competitors every time the right buyer searched.
Industry: Mining · Wear-resistant coatings
What it meant in revenue and in people getting in touch
*A national manufacturer of high-performance parts and coatings for severe wear
Clients in mining, steel and agribusiness. A high average ticket, technical buying decisions and a long sales cycle, from first contact all the way to a tender or final quote.
What changed
Before
- No ad structure built for this kind of technical decision
- No page designed for people already researching this kind of material
- No visibility into how many leads actually turned into business
After
- A consistent presence in the right buyer's searches
- Every lead tracked, from the click to the conversation with sales
- Decisions driven by data, not guesswork
The method behind the results
Deep dive into the business
Studying the niche, the company, the competitors and who makes the buying decision, before a single ad goes live.
Full X-ray
Everything becomes trackable: what each person does on the site, where they came from, what they did before becoming a lead.
A clear plan
Where to invest, who to talk to, and with what message.
Going live
Campaigns structured to perform, not to test in the dark.
Constant tuning
Weekly reviews at first, then monthly. Every adjustment based on real data.
Long sales cycle, high ticket, technical decision
Technical niches like this one usually have very few companies seriously investing in ads.
- A small, specific audience
- Every lead matters
- Whoever gets there first stays ahead
Chances are you're leaving business on the table just by not being online, at a time when your competitors aren't either.
