Local SEO and Google Business Profile for an orthopedic clinic
A three-month project got the clinic off its dependence on paid ads and put its Google Business Profile to work bringing in patients on its own.
Industry: Healthcare · Orthopedics
What it meant in revenue and in actual booked appointments
In three months, the clinic stopped depending on paid ads and started generating revenue straight from Google, with no cost per lead.
*An orthopedic clinic practicing traditional medicine
It serves patients looking for fast, in-person care. A business that relied entirely on paid ads to bring in new patients, with a high cost per lead and no organic presence backing it up.
What changed
Before
- Total dependence on paid ads
- A cost of R$190 per lead
- A Google Business Profile with no optimization and no meaningful reviews
After
- Paid ads dropped after three months
- A steady spot in Google's top three results
- 700+ profile views per month
- 400+ reviews collected
The method behind the results
Profile diagnosis
Mapping how the clinic showed up, or didn't, in local searches.
Google Business Profile optimization
A full overhaul of the profile, categories, photos and information.
Review strategy
A simple process to ask for, and get, reviews from patients who were seen.
Monthly follow-up
Adjustments to the profile and strategy throughout the three months.
Handoff to the in-house team
Training the clinic's staff to keep the process running on their own.
Paid ads aren't the only way
Plenty of local businesses treat paid ads as mandatory, even while paying a lot per lead and with no organic presence behind them.
- A cost per lead that keeps going up
- Total dependence on ads
- An abandoned Google Business Profile
Sometimes the cheapest path is also the most obvious one: showing up well for people who are already searching.
