Paid ads
Paid visibility where your clients are already looking, tuned to your niche and to where your business is right now.
What it is
Paid ads means paying for your business to show up on Google and on social media. On Google, your ad appears when someone searches for what you sell: whoever searches for “wear-resistant coating”, for example, sees your company among the top results. On social media, like Instagram and Facebook, your ad appears in the middle of what people are scrolling through, shown to people who fit your ideal client's profile.
Who it's for
For companies that want more clients. The right channel depends on what you sell: if people already search for your product, Google puts you in front of them; if they don't search for it yet, social media shows your ad to people who fit your ideal client's profile. Either way, your company needs to be able to handle the new leads that will come in.
What's included
- Campaign structureOrganizing everything that will run, split by goal
- Audience definitionWho your ad will be shown to
- Search keywordsThe searches that make your ad show up on Google
- Ad images and videos
- Landing pagesThe page people land on after clicking your ad
- Results trackingKnowing exactly how many sales or leads came from each ad
- Ongoing adjustments based on what's actually working
Frequently asked questions
How long until I see the first results?
On average the first month already brings early results, but it is from the third month on that the operation gets steadier and more predictable, since that first period is about optimizing and gathering data.
What is included?
Everything needed to run the ads: tracking, landing pages, automations, integrations, creatives, optimization and whatever else is agreed in the scope.
How does the process work?
We start with a first conversation to see whether there is a fit, followed by the assessment calls. Once the proposal is approved, the work starts: first we set up tracking, then the landing pages, then the ads, and from there we keep optimizing weekly based on data and sending monthly reports.
Is there ongoing support or is it only the initial setup?
Ongoing support for the whole length of the contract.
Do you manage the ad budget or only the strategy?
We handle the full management of the budget inside the platforms, always optimizing based on data.
Is there a minimum media investment?
It depends on the niche and on the result you are after. Some budgets are simply too low for the ads to run efficiently, so this is assessed case by case.
Do you create the ad creatives and copy?
Yes, already included in the monthly fee.
Which platforms do you work with?
Meta, Google and LinkedIn.
If I cancel, are the ad account and the data mine?
Yes, always. We stay only as users of the accounts, never as owners.
Plenty of companies have never run a single ad
Meanwhile, people are searching for what you sell right now, and finding a competitor first. We've helped generate over R$50 million in pipeline with paid ads, in more than 6 countries.
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