A solo functional medicine practice went from zero to 13 consults a month
A physician in the southern US whose patients had to call to book. In 2024 I rebuilt her site, her SEO and her follow-up. Six months later, the site was booking 13 consults a month.
- 0 to 13 consults a month
- 37 to 932 visits a month
- 6 patients from email nurture
- 5.0 on Google · 13 reviews
A functional medicine practice had a website that worked like a business card: 37 visits a month and a phone number as the only way to book. After a new site, online booking, HubSpot automations, six lead magnets and an eight-email nurture, the practice was booking 13 consults a month, and six of its new patients came from people who weren’t ready to book on the first visit.
The starting point
The practice had a website, but it worked like a business card. About 37 people visited it each month, and the only way to book was to call the office. Visitors who weren’t ready to book had nothing to take with them, so they left and didn’t come back.
The front desk was the whole booking system, and it only worked while someone was there to pick up the phone.
What I built
- A new WordPress site written around what patients search for, with SEO on every page
- Online booking for the discovery consult, so nobody had to call
- HubSpot as the CRM, with automations that tagged and followed up with every new contact
- About six lead magnets, including guides and symptom assessments, for visitors who weren’t ready to book
- An eight-email nurture sequence for everyone who downloaded one
The results after six months
| Metric | Before | After 6 months |
|---|---|---|
| Consults booked per month | 0 | 13 |
| Website visits per month | 37 | 932 |
| Lead magnet downloads | None | 24 in six months |
| Downloads that became patients | · | 6 |
Six patients came from people who weren’t ready to book
The 24 people who downloaded a guide or assessment got the eight emails over the following weeks. Six of them booked months later and became patients. A site with only a phone number would have lost all six on their first visit.
Most people who find a practice are not ready to book that day. The site has to be useful to them anyway.
Services used
- Service: websites for B2B and practices
- Also used: CRM implementation and automations
- Industry: functional medicine
My client work is under NDA, so the practice stays anonymous. The numbers are the ones measured in the account.
Lucas Nobre
I'm Lucas Nobre, a freelance marketing and CRM specialist based in Fortaleza, Brazil. I started as a software developer at HP, which is why I test everything before it goes live.
Since 2021 I've built 150+ GoHighLevel sub-accounts and 100+ websites across 20+ industries, for clients in the US and 6+ other countries. Certified by CXL and the Interaction Design Foundation. My client work is under NDA, so names stay private.
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