Skip to content
Send me an email

Functional medicine websites that turn research into booked discovery calls

I’ve built more than 100 websites for functional and integrative medicine practices. Each one is set up for how your patients decide: they read for weeks, then book a discovery call when they trust you.

Email me
Quick answer

Functional medicine website design is building a practice website for patients who pay out of pocket, research their symptoms for a long time and compare practitioners before they book. The site needs to explain your approach in plain words, make the discovery call easy to book and keep in touch with people who aren’t ready yet.

A solo physician went from zero to 13 consults a month

A functional medicine physician in the southern US had a site that brought in no consults. Six months after the new site and nurture went live:

  • 13consults booked a month0
  • 932website visits a month37
  • 24guides downloaded in six months
  • 6of those downloads became patients

Read the case study

  • What every practice site I build includes

    Six pieces, set up and tested before launch. They cover both the patient who is ready to book today and the one who is still reading.

  • Physician talking with a patient across a small table in a bright consulting room
    1. Online booking.For the discovery consult, right on the page where people decide, with confirmations and reminders.
    2. A link to your patient portal.So current patients don’t call the front desk to find out where it is.
    3. Lead magnets.Guides and symptom assessments, for the visitors who aren’t ready to book yet.
    4. Email nurture.It keeps those visitors hearing from you until they are ready.
    5. An online store.For supplements and products, when you sell them.
    6. Local SEO.So the people searching near you find the practice.

Most visitors aren’t ready on the first visit

Practice front desk with a laptop open to an appointment calendar in the morning light

In the case above, 24 people downloaded a guide over six months, and 6 of them became patients months later. Without the lead magnet and the nurture, those 6 would have left the site and never come back. Most practice sites only offer “book now,” which works for the few who arrive ready.

What to include on a functional medicine website is mostly this: a way to book, something to take away and a reason to come back.

What it costs

A practice website usually starts around US$1,000. Booking, a store, lead magnets and nurture add to the scope, and you get a fixed quote before I start.

What a functional medicine marketer says

Lucas has built websites, funnels and automations for dozens of my functional medicine clients. He understands how these practices work, he delivers on time, and I never have to worry about the quality of what goes live. He’s the person I trust with my clients.
Brandy Kinnear, Owner, Fill Your Practice
FAQ

Frequently asked questions

  • Do you work with integrative and virtual practices?

    Yes. I’ve built sites for solo physicians, integrative clinics and practices that only see patients online.

  • Can patients book and pay online?

    Yes. The discovery call can be booked online, and paid consults or packages can be charged at booking.

  • Is the website HIPAA compliant?

    What matters is where patient health information goes. Intake forms and portals should run on tools that sign a business associate agreement with your practice, and I build the site around the tools you use for that.

  • Can I sell supplements on the site?

    Yes. I set up the store, or connect the dispensary you already use.

  • Do you write the content?

    Yes, or I review yours. Pages that explain your approach in plain language book more consults than clinical jargon.

  • How long does it take?

    About 21 business days for a standard practice site. Booking, store and nurture add time, which I include in the quote.

  • Do you work on US hours?

    Yes. I’m in Brazil, 1 to 2 hours ahead of US Eastern Time.

Lucas Nobre
About me

Lucas Nobre

I'm Lucas Nobre, a freelance marketing and CRM specialist based in Fortaleza, Brazil. I started as a software developer at HP, which is why I test everything before it goes live.

Since 2021 I've built 150+ GoHighLevel sub-accounts and 100+ websites across 20+ industries, for clients in the US and 6+ other countries. Certified by CXL and the Interaction Design Foundation. My client work is under NDA, so names stay private.

Email me

Want a site that books discovery calls?

Send me your current site and tell me how patients book today. I’ll reply with what I’d change first.

Email me