Google Ads management for B2B companies with long sales cycles
I build and run Google Ads that are measured by what reaches your pipeline, not by clicks. Tracking tied to your CRM, a flat monthly fee, and the account always in your name.
- Accounts up to US$10,000 a month
- US and Brazil
- Cost per lead from US$200 to US$70 for a law firm
- Microsoft Ads too
- 5.0 on Google · 13 reviews
B2B Google Ads management means building and running campaigns for companies with long sales cycles and high-value deals, measured by qualified pipeline instead of clicks. That takes tracking tied to your CRM, offline conversions, campaigns split by buyer intent and a budget focused on what converts. I charge a flat monthly fee, and the account stays in your name.
B2B ads aren’t pizza ads
A pizzeria can run a simple campaign: someone is hungry, they search, they order. B2B doesn’t work like that. The buyer researches for weeks or months, involves other people, compares suppliers, and only then asks for a quote. Gartner found that B2B buyers spend only 17% of the buying process talking to suppliers. The rest happens on their own, a lot of it on Google.
So a B2B account has to be there at every stage, from the first search about the problem to the moment the decision is made. And it has to be measured by what turns into pipeline, not by the cheapest lead.
How I run B2B Google Ads
- Measurement first. What counts as a result depends on the business and the goal of each campaign: a form, a call, a WhatsApp message, a quote in the CRM. I set that up before spending a dollar.
- Offline conversions, almost always. In B2B the sale closes weeks after the click, so I send what happens in the CRM (qualified lead, quote sent, deal won) back to Google Ads. That way the algorithm learns to find buyers, not form-fillers.
- Campaigns split by intent. People searching for the problem, people comparing solutions and people looking for you get different campaigns, ads and pages.
- Landing pages that answer a buyer’s questions, with the technical details they need to justify the purchase internally.
- Constant cleanup. Negative keywords, search terms and budget moved toward what actually brings pipeline.
- Reports in plain language, tied to leads, quotes and revenue, not to impressions.
Where I stand on the settings everyone argues about
If the budget is tight, it goes where the buyers are. Experiments come later.
- Performance Max:very good, but only once the account has enough conversion data for the algorithm to learn from. Before that, it spends your money guessing.
- Broad match:only for top-of-funnel campaigns, and only when there’s budget left over after what’s already working.
- Search partners:almost never. When I use them, it’s for remarketing, and again only with budget to spare.
Accounts I’ve managed
All of these are under NDA, so no names:
Case: industrial coatings manufacturer
First month of campaigns, Monday to Friday only:
- 19quote requests
- R$887kin quotes from those requests
- R$2,205of ad spend
- 8.9%click-through rate on 461 clicks
Case: employment law firm in the southern US
Seven months, US$3,000 a month. The account was already running when I took it over, but it was burning money: it counted conversions that weren’t real, spent on Display, search partners and broad top-of-funnel keywords, sent every click to the same page, and the tracking was blind.
What I changed:
The firm’s intake team deserves part of the credit for the signed cases. My job was to stop the waste and send them better leads.
What this taught me: in legal, clicks are expensive and every ad has to respect attorney advertising rules. A disapproved ad or a careless claim doesn’t just waste budget. It can hurt the firm.
- Cleaned the tracking so only real leads counted: calls and forms
- Cut Display, search partners and every keyword that didn’t convert
- Moved the budget to the searches that brought cases
- Built a dedicated landing page for each keyword group
- Kept every ad inside attorney advertising rules, so nothing got disapproved or put the firm at risk
- US$70per lead, by month threewas about US$200
- ~43leads a month, same budgetwere about 15
- ~13signed cases a month by month sixweren’t tracked
- ~US$50kaverage case value
What’s included
Tracking first
Account audit and tracking setup: Google Tag Manager, GA4 and offline conversions.
Keywords and structure
Research, then campaigns split by what the search actually means.
Ads and landing pages
Written and built here, not handed to you as a to-do.
CRM integration
Plus the automations that follow up on every lead that comes in.
Weekly optimization
Where the budget goes is a weekly decision, not a monthly one.
A report you’ll read
Monthly, in five minutes, in plain language.
First results usually show up in the first month. The account becomes stable in about three.
The first 90 days
| Period | What happens |
|---|---|
| Days 1 to 30 | Audit, tracking fixed (calls, forms, WhatsApp), offline conversions connected, waste cut, campaigns rebuilt by intent, first landing pages |
| Days 31 to 60 | Budget moved to what converts, ads and pages tested, negative keywords expanded, CRM stages sent back to Google Ads |
| Days 61 to 90 | Account stable, bidding learning from qualified leads, scaling what works, monthly report tied to pipeline |
For manufacturers, the measurement part has its own guide: how to track quote requests, not clicks.
How I charge
A flat monthly fee, not a percentage of your ad spend. When an agency earns more because you spend more, it has a reason to tell you to spend more. The ad account and its history always stay in your name.
Frequently asked questions
How long until I see results?
Usually within the first month. It takes around three months for the account to stabilize and for the bidding to learn from your conversions.
Do you work with my CRM?
Yes. Sending CRM results back to Google Ads is a big part of how I work, and CRM implementation is the other half of what I do.
Do you also run Microsoft Ads?
Yes, when your buyers are there. In B2B they often are.
Who owns the ad account?
You do. I work inside your account as a manager, and you can remove me at any time without losing anything.
Can you show me client results?
My client work is under NDA, so I share anonymized numbers like the ones on this page.
Do you work with law firms?
Yes. Legal is one of the most expensive categories on Google Ads, so tracking and ad compliance matter even more. I keep every ad inside attorney advertising rules.
Do you build the landing pages?
Yes. Landing pages are part of the work, because sending ad traffic to a generic homepage wastes budget.
What if my account is already running?
That’s the most common case. I start with an audit and fix what’s wasting money before adding anything new.
What clients say
Working with Lucas on my website was a really great experience. He’s a fantastic listener—patient, thoughtful, and was genuinely committed to understanding what I wanted to convey. I came in with ideas and pieces of my story, and Lucas brought the structure and creativity needed to pull it all together. His insights and suggestions helped turn my vision into a website that truly reflects who I am and what I do. I’m so grateful for his partnership and highly recommend him to anyone looking to bring clarity and impact to their online presence.
Jackie VickBusiness Guide · Jackie Vick Growth PartnersWe've partnered with Lucas on numerous development projects, and it's not an overstatement to say he's become an invaluable extension of our team. Lucas consistently delivers top-notch work, combining exceptional coding skills with a keen eye for design. What truly sets Lucas apart is his problem-solving ability. We've thrown some complex challenges his way, and he always comes through with elegant, effective solutions. His technical expertise is matched only by his dedication to understanding our needs and exceeding our expectations. We have complete confidence in Lucas's ability to tackle any project we throw at him. We wholeheartedly recommend Lucas to anyone seeking a highly skilled, reliable, and results-oriented developer.
Tony JuaysOwner · First IgniteWorking with Lucas completely shifted how I see the value of a website. Lucas not only built a digital presence that better reflects my credibility, but also helped me uncover and communicate key success metrics I had overlooked. I walked away with far more confidence in my positioning.
David LeavittCEO and Managing Director · CxO Advisory, LLCLucas is exceptional at helping me elevate my digital presence. He listens carefully, clarifies expectations, and communicates with both clarity and empathy. His design skills go beyond aesthetics, they’re strategic, helping me stand out with authority and attract the right clients. I highly recommend him to any business who wants to stop blending in and start leading with confidence.
Breandan FilbertManaging Partner · SalezworksLucas Nobre has been an exceptional asset to my projects and my clients projects. His punctuality and reliability in delivering work on time have been impeccable. Lucas always brings fresh, creative ideas that elevate our web pages far beyond the ordinary. His attention to detail is AMAZING, and his expertise in SEO has significantly improved our web visibility. Thanks to Lucas, my digital presence has never been better. Highly recommend his services if you're looking to take your project to the next level!
Natalia NogueiraFounder & Strategic Consultant · Natália Nogueira Tech100% recommended. It was an absolute pleasure to work with someone like Lucas. His work ethic and implementation in web development were truly appreciated. He created a website using GHL, and even when we faced some challenges, Lucas always provided the best he could.
Kevin CardosoOwner · Kevin Cardoso ProFantastic! Lucas is the best.
Tim YoungOwner and attorney · Jones Act Law
Lucas Nobre
I'm Lucas Nobre, a freelance marketing and CRM specialist based in Fortaleza, Brazil. I started as a software developer at HP, which is why I test everything before it goes live.
Since 2021 I've built 150+ GoHighLevel sub-accounts and 100+ websites across 20+ industries, for clients in the US and 6+ other countries. Certified by CXL and the Interaction Design Foundation. My client work is under NDA, so names stay private.
Want ads measured by pipeline, not clicks?
Email me what you sell, who buys it and what you spend today. I’ll reply with what I’d change first.
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