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AI agents that answer your leads in under 5 seconds and book them into your CRM

I build AI agents for WhatsApp, website chat and phone calls, connected to the CRM you already use. They reply in seconds, at any hour, and hand your team only the leads worth their time.

Quick answer

AI agent development means building software that holds real conversations with your leads and customers, then takes action: it qualifies, answers technical questions, books appointments and updates your CRM. Unlike a scripted chatbot, it understands questions it was never programmed for. I’ve built 37 of them since 2021, for small and mid-size businesses.

What my agents do

Business owner reading a customer conversation on a phone at their desk
  • Qualify leads. Ask the questions your sales team would ask, check the answers against your criteria and pass only qualified leads forward, with the full conversation attached.
  • Answer technical questions. Trained on your products, services and documents, so customers get accurate answers instead of “someone will get back to you.”
  • Book appointments. Straight into your calendar, with confirmations and reminders.
  • Pick up the phone. Voice agents answer calls your team misses, including nights and weekends.
  • Update your CRM. Every conversation lands on the right contact record, with tags and pipeline stage.

WhatsApp, website chat, phone and your own team

ChannelTypical usePage
WhatsAppLead qualification and support for businesses whose customers live on WhatsAppWhatsApp AI agent
Website chatAnswering visitors and capturing leads while they’re on the site·
Phone (voice)Answering calls, after-hours coverage, booking·
Internal toolsBots that help your own team, like sales reps with technical questions·
  • GoHighLevel, n8n or custom code, depending on the job

    The right tool depends on how complex the job is and how much it needs to scale:

    I’ve connected agents to GoHighLevel, Salesforce, HubSpot, Kajabi and systeme.io. On WhatsApp, I only use Meta’s official API.

    1. Inside GoHighLevel, with its native AI, when your CRM is already there and the job is answering, qualifying and booking. Fastest to launch and easiest for your team to manage.
    2. With n8n and models like Claude or GPT, when the agent needs to reach several systems, follow complex logic or work outside the CRM.
    3. With custom code, when the project needs full control, special integrations or higher volume.

Agents that handle 70% of conversations without a human

  • WhatsApp agents for a B2B manufacturer

    Replies in under 5 seconds, 70% of conversations handled without a human, and 83% of the leads passed to sales arrive qualified.

    How the WhatsApp agent works
  • Voice agent for a US service business

    Selling five-figure packages. In six months, it answered about 67 calls a month and resolved 57% of them without the team. It picked up more than 100 calls after hours that would have gone to voicemail, booked 32 appointments, and 19 of those became five-figure sales.

  • My own WhatsApp agent

    It has handled more than 100 conversations and qualified about 47 leads for my business.

The calls nobody is there to answer are the ones a voice agent is for. Nights, weekends and the hour your team is in a meeting are when most of those calls arrive.

How a project runs

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  • What it costs

    You get a fixed quote before I start. Usage costs (AI model, WhatsApp or phone minutes) are paid directly to each platform.

    What an AI agent costs for a small business comes down to how many systems it has to touch, not to how many messages it answers.

    1. Simple agent, inside GoHighLevel.Uses the CRM’s own AI. The cheapest way in, and often enough.
    2. Medium complexity, around US$2,000.About six weeks, including the two months of monitoring after launch.
    3. Several integrations or custom code.More, and quoted after I see which systems it has to reach.

Who doesn’t need an agent yet

If you get five leads a month and answer them in minutes, you don’t need an agent yet. Agents pay off when volume is high, replies are slow, leads arrive after hours or your team spends hours repeating the same answers.

When a WhatsApp AI agent makes sense is mostly a volume question: it starts paying off when answering every lead by hand costs you the ones you never get to.

FAQ

Frequently asked questions

  • What’s the difference between a chatbot and an AI agent?

    A chatbot follows a fixed script and breaks when someone goes off it. An AI agent understands the question, answers in its own words and takes actions like booking or updating the CRM.

  • Will the agent pretend to be a person?

    No. I set agents up to say they’re an assistant. Hiding it hurts trust when people find out, and they usually do.

  • What happens when the agent doesn’t know the answer?

    It hands the conversation to your team, with the full context, instead of guessing.

  • Can it work with my CRM?

    Very likely. I’ve connected agents to GoHighLevel, Salesforce, HubSpot, Kajabi and systeme.io, and anything with an API can be connected.

  • How long does it take?

    About six weeks for a medium-complexity agent, including testing. Simple agents inside GoHighLevel can launch faster.

  • Who owns the agent?

    You do. It lives in your accounts, and you get documentation of how it works.

  • What does it cost to run each month?

    It depends on volume: the AI model, WhatsApp messages and phone minutes are billed by each platform. I estimate it with you before launch.

  • Do you work on US hours?

    Yes. I’m in Brazil, 1 to 2 hours ahead of US Eastern Time.

Lucas Nobre
About me

Lucas Nobre

I'm Lucas Nobre, a freelance marketing and CRM specialist based in Fortaleza, Brazil. I started as a software developer at HP, which is why I test everything before it goes live.

Since 2021 I've built 150+ GoHighLevel sub-accounts and 100+ websites across 20+ industries, for clients in the US and 6+ other countries. Certified by CXL and the Interaction Design Foundation. My client work is under NDA, so names stay private.

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Want an agent answering your leads?

Tell me where your leads come from, how many you get and what slows your team down. I’ll reply with what an agent could take over.

Email me