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CRM and marketing for contractors who lose jobs to whoever calls back first

I set up the ads, the Google Business Profile and the CRM follow-up that turn searches into booked estimates. One construction client went from 8 leads a month to about 105, and from 1 quote request to 53.

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Quick answer

Contractors and home service businesses usually don’t need more software. They need the lead that calls at 6 p.m. to get an answer, the estimate sent on Monday to get a follow-up on Thursday and the finished job to turn into a Google review. I build that with Google Ads, local SEO and a CRM in GoHighLevel, connected to the field software you already use.

Results for a construction company

  • ~105leads a monthwere 8
  • 53quote requests a monthwas 1
  • Secondsto the first replywas 2 to 3 hours

After hours it used to take 8 to 10 hours. Now an AI agent picks up the calls the team misses.

Read the electrical contractor case study

  • What I set up for contractors

    The order matters. Everything here is about the lead that already wants the job, before anything about getting more of them.

    1. Google AdsFor the searches that come with a job attached, like a service plus your city, with call and form tracking so you know which ads book work.
    2. Local SEO and Google Business ProfileSo you show up in the map pack where you work.
    3. Missed-call text-back and an AI voice agentThey answer when you’re on a roof or under a sink.
    4. Estimate follow-upIt checks in after you send a quote, so it doesn’t die in the customer’s inbox.
    5. Review requestsRight after the job, while the customer is still happy.
    6. Old-customer reactivationFor seasonal work like maintenance, inspections and tune-ups.

47% of consumers won’t use a business with fewer than 20 reviews (BrightLocal, 2026).

Keep Jobber, ServiceTitan or Housecall Pro

GoHighLevel doesn’t dispatch crews, track job costs or schedule technicians, and it shouldn’t. Your field software keeps doing that.

GoHighLevel sits in front of it and handles what happens before the job: ads, calls, texts, follow-up and reviews. I’ve connected it to Jobber, ServiceTitan and Housecall Pro, so a booked lead moves into your field software without anyone retyping it. Here’s what each tool does, and what the two together cost.

How we start

I look at where your leads come from

and what happens to each one today.

I fix the leaks first

usually the missed calls and the estimates nobody follows up on.

Then I bring more leads in

with ads and local SEO, because more leads into a leaky process just means more lost jobs.

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What it costs

Local SEO starts at $1,000 a month. CRM and automation projects get a fixed price after I see your setup. Smaller fixes are $50 an hour.

FAQ

Frequently asked questions

  • Is GoHighLevel good for contractors?

    For marketing and lead response, yes: calls, texts, forms, follow-up, reviews and reporting in one place. For dispatch and job costing, no. Use it next to your field software.

  • Does GoHighLevel replace ServiceTitan, Jobber or Housecall Pro?

    No. I connect it to them. GoHighLevel handles the lead until it’s booked, and your field software takes it from there.

  • Which GoHighLevel plan do I need?

    For one business, the Starter plan at $97 a month usually covers it. Phone, texting and email are billed by usage on top.

  • Can it text back missed calls while I’m on a job?

    Yes. The text goes out within seconds of the missed call, and an AI voice agent can answer the call and book the estimate.

  • Do you run Google Ads for contractors?

    Yes, along with the tracking that shows which keywords turn into booked jobs.

  • Who owns the account and the customer list?

    You do. Everything is built in your accounts.

PEOPLE I HAVE WORKED WITH

What clients say

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Working with Lucas on my website was a really great experience. He’s a fantastic listener—patient, thoughtful, and was genuinely committed to understanding what I wanted to convey. I came in with ideas and pieces of my story, and Lucas brought the structure and creativity needed to pull it all together. His insights and suggestions helped turn my vision into a website that truly reflects who I am and what I do. I’m so grateful for his partnership and highly recommend him to anyone looking to bring clarity and impact to their online presence.
Jackie VickBusiness Guide · Jackie Vick Growth Partners
We've partnered with Lucas on numerous development projects, and it's not an overstatement to say he's become an invaluable extension of our team. Lucas consistently delivers top-notch work, combining exceptional coding skills with a keen eye for design. What truly sets Lucas apart is his problem-solving ability. We've thrown some complex challenges his way, and he always comes through with elegant, effective solutions. His technical expertise is matched only by his dedication to understanding our needs and exceeding our expectations. We have complete confidence in Lucas's ability to tackle any project we throw at him. We wholeheartedly recommend Lucas to anyone seeking a highly skilled, reliable, and results-oriented developer.
Tony JuaysOwner · First Ignite
Working with Lucas completely shifted how I see the value of a website. Lucas not only built a digital presence that better reflects my credibility, but also helped me uncover and communicate key success metrics I had overlooked. I walked away with far more confidence in my positioning.
David LeavittCEO and Managing Director · CxO Advisory, LLC
Lucas is exceptional at helping me elevate my digital presence. He listens carefully, clarifies expectations, and communicates with both clarity and empathy. His design skills go beyond aesthetics, they’re strategic, helping me stand out with authority and attract the right clients. I highly recommend him to any business who wants to stop blending in and start leading with confidence.
Breandan FilbertManaging Partner · Salezworks
Lucas Nobre has been an exceptional asset to my projects and my clients projects. His punctuality and reliability in delivering work on time have been impeccable. Lucas always brings fresh, creative ideas that elevate our web pages far beyond the ordinary. His attention to detail is AMAZING, and his expertise in SEO has significantly improved our web visibility. Thanks to Lucas, my digital presence has never been better. Highly recommend his services if you're looking to take your project to the next level!
Natalia NogueiraFounder & Strategic Consultant · Natália Nogueira Tech
100% recommended. It was an absolute pleasure to work with someone like Lucas. His work ethic and implementation in web development were truly appreciated. He created a website using GHL, and even when we faced some challenges, Lucas always provided the best he could.
Kevin CardosoOwner · Kevin Cardoso Pro
Fantastic! Lucas is the best.
Tim YoungOwner and attorney · Jones Act Law
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Lucas Nobre
About me

Lucas Nobre

I'm Lucas Nobre, a freelance marketing and CRM specialist based in Fortaleza, Brazil. I started as a software developer at HP, which is why I test everything before it goes live.

Since 2021 I've built 150+ GoHighLevel sub-accounts and 100+ websites across 20+ industries, for clients in the US and 6+ other countries. Certified by CXL and the Interaction Design Foundation. My client work is under NDA, so names stay private.

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Want to see where your leads are leaking?

Tell me how calls and quote requests reach you today. I’ll reply with the first two things I’d fix.

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