Google Ads for law firms that brought one firm 13 signed cases in six months
I run Google Ads for law firms with tracking that follows each click to a consultation. For an employment law firm, that meant 13 signed contracts worth about $50,000 each, at $125 per lead.
- 13 signed cases in 6 months
- About $50,000 per case
- $125 cost per lead
- 5.0 on Google · 13 reviews
Google Ads puts your firm in front of people searching for a lawyer right now, like someone who was just fired or hurt at work. It works when three things line up: keywords with real case intent, landing pages that make the next step obvious, and conversion tracking that tells you which searches turn into signed clients. I set up and manage all three.
The case
An employment law firm in the US came to me for Google Ads. In six months, the campaigns brought in leads at $125 each and 13 signed contracts worth about $50,000 each.
- 13signed cases in six months
- $125per lead, on about 240 leads
- ~$50kin fees per case
The legal average that year was $131.63 per lead.
The benchmark comes from LocaliQ’s 2026 data.
What I do in your account
Legal clicks are among the most expensive on Google, so the work is mostly about not paying for the wrong ones.
- Keywords with case intentSearches like “wrongful termination lawyer near me” instead of “what is employment law”, plus a negative list that keeps out job seekers, students and people looking for free advice.
- Ads your state bar would approveYou review every ad before it runs.
- Landing pages built for one practice areawith a short form and a phone number that’s tracked.
- Conversion tracking past the formCalls, forms and consultations are tracked, so we optimize for signed clients, not clicks.
- A monthly report in plain EnglishWhat you spent, how many leads, what each lead cost and which ones became cases.
The leak after the click
Ads can’t sign a client nobody calls back. In a 2024 secret-shopper study of 500 US law firms, only 33% replied to a potential client’s email and 40% answered the phone (Clio Legal Trends Report, via LawNext).
If leads are slipping after they contact you, I can also set up instant replies and follow-up in your CRM, so the leads you pay for get answered.
What it costs
Ad spend goes straight from your card to Google. My management fee is quoted after I review your market, practice areas and budget. Here are the 2026 benchmarks by practice area, so you can sanity-check any quote you get.
Frequently asked questions
How much does Google Ads cost for a law firm?
It depends on practice area and city. Employment and family law usually cost far less per click than personal injury, where a single click can pass $100. For the employment firm in my case, leads cost $125.
How long until I see results?
Leads usually start in the first weeks. Signed cases take longer, because the client still has to talk to you and decide. Judge the campaign on cases after three to six months.
Should I run Local Services Ads or Search ads?
Often both. Local Services Ads charge per lead and require Google’s screening. Search ads give you control over keywords, pages and tracking. I’ll tell you which fits your budget first.
Who owns the Google Ads account?
You do. I work inside your account, and the data stays with you if we stop working together.
Do you only work with employment lawyers?
My strongest result is in employment law. The same setup works for practice areas where people search when they need a lawyer now.
What clients say
Working with Lucas on my website was a really great experience. He’s a fantastic listener—patient, thoughtful, and was genuinely committed to understanding what I wanted to convey. I came in with ideas and pieces of my story, and Lucas brought the structure and creativity needed to pull it all together. His insights and suggestions helped turn my vision into a website that truly reflects who I am and what I do. I’m so grateful for his partnership and highly recommend him to anyone looking to bring clarity and impact to their online presence.
Jackie VickBusiness Guide · Jackie Vick Growth PartnersWe've partnered with Lucas on numerous development projects, and it's not an overstatement to say he's become an invaluable extension of our team. Lucas consistently delivers top-notch work, combining exceptional coding skills with a keen eye for design. What truly sets Lucas apart is his problem-solving ability. We've thrown some complex challenges his way, and he always comes through with elegant, effective solutions. His technical expertise is matched only by his dedication to understanding our needs and exceeding our expectations. We have complete confidence in Lucas's ability to tackle any project we throw at him. We wholeheartedly recommend Lucas to anyone seeking a highly skilled, reliable, and results-oriented developer.
Tony JuaysOwner · First IgniteWorking with Lucas completely shifted how I see the value of a website. Lucas not only built a digital presence that better reflects my credibility, but also helped me uncover and communicate key success metrics I had overlooked. I walked away with far more confidence in my positioning.
David LeavittCEO and Managing Director · CxO Advisory, LLCLucas is exceptional at helping me elevate my digital presence. He listens carefully, clarifies expectations, and communicates with both clarity and empathy. His design skills go beyond aesthetics, they’re strategic, helping me stand out with authority and attract the right clients. I highly recommend him to any business who wants to stop blending in and start leading with confidence.
Breandan FilbertManaging Partner · SalezworksLucas Nobre has been an exceptional asset to my projects and my clients projects. His punctuality and reliability in delivering work on time have been impeccable. Lucas always brings fresh, creative ideas that elevate our web pages far beyond the ordinary. His attention to detail is AMAZING, and his expertise in SEO has significantly improved our web visibility. Thanks to Lucas, my digital presence has never been better. Highly recommend his services if you're looking to take your project to the next level!
Natalia NogueiraFounder & Strategic Consultant · Natália Nogueira Tech100% recommended. It was an absolute pleasure to work with someone like Lucas. His work ethic and implementation in web development were truly appreciated. He created a website using GHL, and even when we faced some challenges, Lucas always provided the best he could.
Kevin CardosoOwner · Kevin Cardoso ProFantastic! Lucas is the best.
Tim YoungOwner and attorney · Jones Act Law
Lucas Nobre
I'm Lucas Nobre, a freelance marketing and CRM specialist based in Fortaleza, Brazil. I started as a software developer at HP, which is why I test everything before it goes live.
Since 2021 I've built 150+ GoHighLevel sub-accounts and 100+ websites across 20+ industries, for clients in the US and 6+ other countries. Certified by CXL and the Interaction Design Foundation. My client work is under NDA, so names stay private.
Want to know what your cases would cost on Google Ads?
Tell me your practice areas, your city and what you spend on marketing today. I’ll reply with what I’d test first.
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