GoHighLevel automation that follows up with every lead, even at 11 p.m.
I build, test and fix GoHighLevel workflows: nurture sequences, missed-call text-back, appointment reminders, review requests and database reactivation. One client went from replying to leads in 2 to 3 hours to replying in seconds.
- 100+ GoHighLevel builds
- Leads answered in seconds
- Webinar attendance from 2 to 43 with reminders
- 5.0 on Google · 13 reviews
GoHighLevel automation is a set of workflows inside your CRM that send the right message at the right moment, without anyone pressing a button. A text when a call is missed, a reminder the day before an appointment, a review request after a visit, a check-in for customers who haven’t bought in a year. I build and test them for US businesses, and I fix the ones that stopped working.
The workflows I build most
| Workflow | What it does | Who usually needs it |
|---|---|---|
| Nurture sequence | Emails and texts over days or weeks until the lead is ready to talk | Almost every business. It’s the one clients ask for most |
| Speed-to-lead and missed-call text-back | Texts the lead the second a form comes in or a call is missed. An AI voice agent can pick up when your team can’t | Businesses already paying for leads |
| Appointment reminders | Confirms the booking, reminds before it, and reschedules no-shows | Clinics, consultants, webinars |
| Database reactivation | Reaches past customers and old leads with a reason to come back | Anyone with a list older than a year |
| Review requests | Asks for a Google review right after the job or visit | Local businesses |
| Lead scoring | Ranks leads by what they do, so sales calls the hot ones first | Teams with someone in sales |
What changed for three clients
- Secondsto the first reply, at a construction companywas 2 to 3 hours
- 43people at a webinar, same 70 registrantswere 2
- 300+Google reviews for a clinic in 12 monthswas about 1 a quarter
At the construction company, replies took 2 to 3 hours, and 8 to 10 after business hours. Now the first text goes out the second a lead arrives, and an AI agent answers the calls the team misses.
The webinar had 70 registrants and 2 people showed up. For the next launch I added a reminder sequence: same 70 registrants, 43 in the room. The clinic was collecting about one Google review a quarter until a request started going out right after each appointment — that one feeds local SEO directly.
The workflow almost nobody asks for
Database reactivation. No client has ever asked me to build it. I always bring it up myself, because the people on your old list already bought from you or asked for a quote.
A short message with a real reason to reply, like a new service or open dates on the calendar, costs a fraction of a cold ad campaign. It’s usually the first workflow I suggest after the basics are running.
Workflows that misfire
Leads getting the same text twice, reminders going out at 3 a.m., a missed-call text-back that never fires. I fix existing GoHighLevel workflows at $50 an hour, and most fixes take a few hours.
When texts don’t send at all, the usual cause is A2P 10DLC registration, which carriers require for business texting in the US. I’ve handled that registration for several clients.
How a build works
You walk me through it
How a lead moves today: forms, calls, who replies and where people drop off.
I map the workflows
and send you every message to approve before anything goes live.
I build inside your account
You own everything.
I test end to end
with a test contact, never a real lead: replies, bookings, opt-outs, time zones and business hours.
We go live
and I watch the first two weeks of real leads to catch anything the tests missed.
What it costs
Fixes and small changes are $50 an hour, and most of them take under eight hours. New builds get a fixed price after I see your process, because three appointment reminders and a full nurture and reactivation setup are very different jobs.
Frequently asked questions
What does a GoHighLevel automation specialist do?
Plans, builds and tests the workflows that move leads through your CRM: follow-up, reminders, pipeline updates, notifications and reviews. Then fixes them when something breaks.
Can you fix my existing workflows instead of rebuilding them?
Yes. I audit what’s there, keep what works and fix the rest. Rebuilding is only worth it when the logic is tangled beyond repair.
Why isn’t my missed-call text-back sending?
Most often the number’s A2P 10DLC registration is pending or was rejected, and carriers block unregistered business texts. Other causes are a workflow trigger on the wrong number or a contact marked as do-not-disturb. Here’s the full checklist I work through.
How do I stop leads from getting duplicate messages?
Duplicates usually come from two workflows triggered by the same event. I map every trigger, add the right filters and set re-entry rules so each lead gets each message once.
Do GoHighLevel workflows work with WhatsApp?
Yes, through the official WhatsApp integration. Here’s how that connection works.
Who owns the workflows?
You do. I build in your account, and nothing stops working if we stop working together.
Do you work in US hours?
Yes. I’m in Brazil, one to two hours ahead of US Eastern time, and I reply during your business day.
What clients say
Working with Lucas on my website was a really great experience. He’s a fantastic listener—patient, thoughtful, and was genuinely committed to understanding what I wanted to convey. I came in with ideas and pieces of my story, and Lucas brought the structure and creativity needed to pull it all together. His insights and suggestions helped turn my vision into a website that truly reflects who I am and what I do. I’m so grateful for his partnership and highly recommend him to anyone looking to bring clarity and impact to their online presence.
Jackie VickBusiness Guide · Jackie Vick Growth PartnersWe've partnered with Lucas on numerous development projects, and it's not an overstatement to say he's become an invaluable extension of our team. Lucas consistently delivers top-notch work, combining exceptional coding skills with a keen eye for design. What truly sets Lucas apart is his problem-solving ability. We've thrown some complex challenges his way, and he always comes through with elegant, effective solutions. His technical expertise is matched only by his dedication to understanding our needs and exceeding our expectations. We have complete confidence in Lucas's ability to tackle any project we throw at him. We wholeheartedly recommend Lucas to anyone seeking a highly skilled, reliable, and results-oriented developer.
Tony JuaysOwner · First IgniteWorking with Lucas completely shifted how I see the value of a website. Lucas not only built a digital presence that better reflects my credibility, but also helped me uncover and communicate key success metrics I had overlooked. I walked away with far more confidence in my positioning.
David LeavittCEO and Managing Director · CxO Advisory, LLCLucas is exceptional at helping me elevate my digital presence. He listens carefully, clarifies expectations, and communicates with both clarity and empathy. His design skills go beyond aesthetics, they’re strategic, helping me stand out with authority and attract the right clients. I highly recommend him to any business who wants to stop blending in and start leading with confidence.
Breandan FilbertManaging Partner · SalezworksLucas Nobre has been an exceptional asset to my projects and my clients projects. His punctuality and reliability in delivering work on time have been impeccable. Lucas always brings fresh, creative ideas that elevate our web pages far beyond the ordinary. His attention to detail is AMAZING, and his expertise in SEO has significantly improved our web visibility. Thanks to Lucas, my digital presence has never been better. Highly recommend his services if you're looking to take your project to the next level!
Natalia NogueiraFounder & Strategic Consultant · Natália Nogueira Tech100% recommended. It was an absolute pleasure to work with someone like Lucas. His work ethic and implementation in web development were truly appreciated. He created a website using GHL, and even when we faced some challenges, Lucas always provided the best he could.
Kevin CardosoOwner · Kevin Cardoso ProFantastic! Lucas is the best.
Tim YoungOwner and attorney · Jones Act Law
Lucas Nobre
I'm Lucas Nobre, a freelance marketing and CRM specialist based in Fortaleza, Brazil. I started as a software developer at HP, which is why I test everything before it goes live.
Since 2021 I've built 150+ GoHighLevel sub-accounts and 100+ websites across 20+ industries, for clients in the US and 6+ other countries. Certified by CXL and the Interaction Design Foundation. My client work is under NDA, so names stay private.
Want to know which workflows you’re missing?
Tell me how leads reach you today and what happens after. I’ll reply with the two or three workflows I’d build first.
Email me